Email flows for Shopify brands
Most Shopify brands lose customers between the sale and the second sale.
Truflow builds the Klaviyo flows that catch them — welcome, abandoned cart, and post-purchase sequences built around how your customers actually shop, so repeat customers happen automatically instead of by luck.
per engagement
audit to live
not templated
What gets built
Three flows. Every Shopify brand needs them, and most never get around to it.
These are the sequences with the highest return for the least ongoing effort — they run once you launch them, and they're usually the difference between a customer buying once and buying on repeat.
Welcome flow
Introduces the brand and what makes it worth sticking around for, not just the product — story, best-sellers, and the first-order incentive, timed so it doesn't feel like a discount dump.
Abandoned cart & browse
Recovers carts and browsed-but-not-bought sessions with product-specific reminders — no generic "you forgot something," written around what they actually looked at.
Post-purchase
Order confirmation through to the review request and the next-purchase nudge, timed to how your product actually gets used — this is the flow that turns a sale into a habit.
Sample build — skincare example
Here's what that looks like in practice
Every brand's flow is different, so rather than talk in the abstract, here's a real example: a welcome flow built for Lumé Skin, a practice skincare brand — not a live client — so you can see exactly how a sequence comes together before booking a call.
Welcome flow — 4 emails
Full build includes subject lines, copy, and Klaviyo flow logic for each step — happy to walk through it on a call.
How it works
From audit to live, in four steps
Audit
A free review of your current flows (or lack of them) and where revenue is leaking.
Build
Copy, design, and flow logic built in Klaviyo, matched to your brand voice and product line.
Launch
Flows go live with tracking in place so you can see what's working from day one.
Optimize
Ongoing tweaks based on open, click, and revenue data — flows improve over time, not set-and-forget.
Built by one person, on purpose
Truflow is run by Yaaseen, based in London. No account managers, no handoffs — the person who audits your flows is the same person who builds and ships them. That means faster turnaround, and a build that actually reflects a conversation with you rather than a template filled in by someone who's never seen your brand.
The focus is narrow on purpose: Shopify brands, and the three flows that matter most. Narrow enough to do properly, not a generalist agency spread thin across every platform and channel.
Get started
Let's find out what your flows are missing
Book a free 20-minute audit — I'll look at what you have (or don't) and tell you honestly where the opportunity is, no obligation.