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Notes on email flows
July 2026Klaviyo welcome flow examples for Shopify brands
A real 4-email welcome flow, broken down email by email — what each one does, why it's timed where it is, and how to adapt it to your own brand.
July 2026How many emails should be in an abandoned cart flow?
The short answer: 2–3 emails within 48 hours works for most Shopify stores. Here's the timing, what each email should do, and when to change the number.